Question

assume you want to increase the number of customers by applying the marketing concept. which of the following strategies would be most consistent with this approach?
offer more product variety than competitors
target markets
employ inexpensive labor
reduce product costs
question 33
2.44 pts
teddy edwards is a british clothing company known for making luxury merchandise. their jeans are made using a stretch moleskin fabric, which elevates your favorite jeans to the next level in softness and luxury. the marketing team coordinates all its promotional activities to convey a unified message to the customers regarding its philosophy of making superior quality and comfort for people around the world. the strategy of the marketing team at teddy edwards is called
integrated marketing
interactive marketing
personalized marketing
right - time marketing

Explanation:

1. First question: The marketing concept focuses on meeting customer needs. Target - marketing helps in identifying and focusing on specific customer groups, which is key to increasing customers. Offering more variety may not always meet customer needs precisely. Inexpensive labor and cost - reduction are more related to production and cost - control rather than marketing to gain customers.
2. Second question: Integrated marketing involves coordinating all promotional activities to convey a single, unified message. Interactive marketing is more about two - way communication between the company and customers. Personalized marketing is customized for individual customers, and right - time marketing is about delivering the message at the most opportune moment. The description in the question aligns with integrated marketing.

Answer:

1. Target markets
2. integrated marketing