Question

analyzing messages for audience and purpose

fake-out poster:
top five brochure:

which audience is the poster targeting?
what is the persuasive purpose of the poster?
which audience is the brochure targeting?
what belief does the brochure encourage?

Explanation:

Analyze the poster's target audience

The poster features a young man driving a car with the text: "Try a seatbelt fake-out. Land a real ticket." This message warns drivers against pretending to wear a seatbelt to avoid law enforcement. The visual style, featuring a young male driver, specifically targets young drivers (particularly young men) who are statistically less likely to wear seatbelts and more likely to try to bypass the rule.

Determine the poster's persuasive purpose

The text warns that trying to fake wearing a seatbelt will result in getting a real ticket ("Land a real ticket"). It also features the "Click It or Ticket" campaign logo from the NHTSA. Therefore, the persuasive purpose is to convince drivers that law enforcement officers will catch and ticket them if they do not wear their seatbelts.

Analyze the brochure's target audience

The second tab is labeled "Top five brochure." Although the brochure text is not fully visible, a standard "Top Five" safety brochure in this NHTSA "Click It or Ticket" context typically targets a broader audience of drivers and passengers, or specifically parents/caregivers, to educate them on safety facts. Given standard curriculum pairings for this specific unit, the brochure targets parents of teens or general drivers to encourage safe habits.

Identify the belief encouraged by the brochure

Educational safety brochures of this type are designed to foster the belief that wearing a seatbelt is the single most effective way to prevent injury or death in a car crash, emphasizing safety and protection over just avoiding a fine.

Answer:

Question 1

Which audience is the poster targeting?
Young drivers (especially young men)

Question 2

What is the persuasive purpose of the poster?
To convince drivers that they will get a ticket if they do not wear a seatbelt

Question 3

Which audience is the brochure targeting?
Parents of teens / General drivers

Question 4

What belief does the brochure encourage?
That wearing a seatbelt is the best way to stay safe in a crash