Question

which statement primarily appeals to pathos, or emotion, to support the position that companies should not be allowed to market products to children?
companies ruthlessly take advantage of the naïveté of children by using bright colors, catchy music, and engaging characters to advertise their products.
advertising research suggests that children have difficulty distinguishing between product advertisements and entertainment content.
as a father of two daughters, i am opposed to companies using the persuasive power of advertising to market their products to young children.

Explanation:

Pathos appeals to emotions. The first statement uses words like "ruthlessly take advantage" and describes tactics (bright colors, catchy music, engaging characters) in a way that evokes an emotional response about companies' behavior towards children. The second statement is more factual (from advertising research). The third statement is an appeal to ethos (credibility as a father) rather than pure pathos.

Answer:

Companies ruthlessly take advantage of the naïveté of children by using bright colors, catchy music, and engaging characters to advertise their products.