Question

which scenario best demonstrates how ones personal value system influences that persons buying behavior?
multiple choice
maggie heard that cars made in germany have a reputation for being well built, so she decided to buy a bmw.
gene decided to buy a camper so the family could enjoy the outdoors together.
kevin decided to buy a mustang because it reflects his fast - paced way of living.
jenni decided to buy an electric vehicle because she is concerned about the harmful effects of carbon dioxide emissions produced by gasoline fuels.
lela loves the outdoors, so she decided to buy a jeep because it would portray her sported personality to others.

Explanation:

Jenni's decision to buy an electric vehicle is based on her personal value of environmental concern (about harmful effects of carbon dioxide emissions from gasoline - fueled vehicles). This shows how a personal value (environmental protection) directly influences her buying behavior. Maggie's decision is based on reputation, Gene's on family - outdoor enjoyment (more of a lifestyle activity than a deep - seated value), Kevin's on reflecting a lifestyle (less about a core value), and Leta's on portraying a personality (more about image than a value).

Answer:

Jenni decided to buy an electric vehicle because she is concerned about the harmful effects of carbon dioxide emissions produced by gasoline fuels.