Question

which rhetorical appeal is primarily used in this ad? when your child is sick, nothing else matters. rorlex childrens cold and flu can help. ethos (character) logos (reason) pathos (emotion) submit work it out not feeling ready yet? this can help:

Explanation:

The ad uses an emotional appeal. It shows a child who is sick and the text "WHEN YOUR CHILD IS SICK, NOTHING ELSE MATTERS" is designed to evoke feelings of concern and empathy in parents. This is characteristic of pathos, which is an appeal to emotion. Ethos (appeal to character) would involve establishing credibility (e.g., a doctor endorsing a product), and logos (appeal to reason) would involve presenting facts or statistics (e.g., "90% of doctors recommend..."). Since this ad focuses on making the viewer feel for the sick child, it is using pathos.

Answer:

pathos (emotion)