Question

which rhetorical appeal is primarily used in this ad?
sanibreeze
air freshener
smell happy.
sanib
ethos (character) logos (reason) pathos (emotion)
submit
work it out
not feeling ready yet? this can help:

Explanation:

The ad uses the phrase "Smell happy" and shows a bright, cheerful field of flowers. These elements are designed to evoke an emotional response (happiness) in the viewer. Pathos is the rhetorical appeal that targets emotions. Ethos (character) would involve establishing credibility (e.g., a trusted source endorsing the product), and logos (reason) would involve presenting facts or logical arguments (e.g., "eliminates 99% of odors"). Since the ad focuses on creating an emotional connection (happiness), pathos is the primary appeal.

Answer:

pathos (emotion)