Question

which rhetorical appeal is primarily used in this ad?
novanoid
the cloud computing solution trusted by
fortune 500 companies
ethos (character) logos (reason) pathos (emotion)

Explanation:

Ethos is an appeal to credibility or character. The ad mentions "trusted by Fortune 500 companies," which is using the reputation and credibility of well - known, large companies to build trust in the product. Logos is an appeal to logic, which would involve facts and data (not present here). Pathos is an appeal to emotion (no emotional language or imagery like fear, joy etc. in a strong sense).

Answer:

ethos (character)