Question

which rhetorical appeal is primarily used in this ad? dont let bad breath hold you back. tantip breath mints

Explanation:

The ad uses an emotional appeal (pathos). The image of a person covering their mouth (likely due to a reaction to a smell) and the text "DON'T LET BAD BREATH HOLD YOU BACK" plays on feelings of embarrassment or social anxiety related to bad breath. It aims to evoke an emotional response in the viewer to persuade them to use the product (Fantip Breath Mints).

Answer:

Pathos (emotional appeal)