Question

which rhetorical appeal is primarily used in this ad?
dont let bad breath
hold you back.
tantip
breath mints
ethos (character) logos (reason) pathos (emotion)

Explanation:

The ad uses the rhetorical appeal of pathos (emotion). The phrase "DON'T LET BAD BREATH HOLD YOU BACK" and the visual of a person covering their mouth evoke feelings of embarrassment or concern related to bad breath. This emotional appeal aims to persuade the audience to use Tantip Breath Mints to avoid such negative emotions.

Answer:

pathos (emotion)