Question

which rhetorical appeal is primarily used in this ad?
cheaper paper depot sells the same paper
youll find elsewhere - at half the price.
cheaper paper depot
ethos (character) logos (reason) pathos (emotion)

Explanation:

The ad uses logos (reason) by presenting a logical argument. It states that the paper is the same as elsewhere but at half the price. This is a rational appeal based on cost - benefit analysis.

Answer:

logos (reason)