Question

which rhetorical appeal is primarily used in this ad? the best cancer treatment in the nation. year after year. ethos (character) logos (reason) pathos (emotion)

Explanation:

Ethos (character) is used. The ad shows medical professionals (implied expertise and trustworthiness) and claims "THE BEST CANCER TREATMENT IN THE NATION. YEAR AFTER YEAR." This appeals to the audience's perception of the clinic's credibility and character.

Answer:

Ethos (character)