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Question
which is the main persuasive appeal used in this ad? as a working parent, i have a lot of people depending on me. and i depend on the readiplanner. ethos (character) logos (reason) pathos (emotion)
Ethos is an appeal to credibility or character. In this ad, the working parent's character (being reliable as many depend on them) is used to establish trust. By stating they depend on the Read Planner, it implies the product is trustworthy because a reliable person (the working parent) uses it. Logos is an appeal to logic, which isn't the main focus here as there's no data or logical argument. Pathos is an appeal to emotion, but the ad doesn't evoke strong feelings like sympathy or joy. The emphasis is on the parent's character (ethos) to persuade.
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ethos (character)