Question

which is the main persuasive appeal used in this ad?
a1 auto repair
voted best body shop
by customers
ethos (character)
logos (reason)
pathos (emotion)

Explanation:

Ethos is an appeal to credibility or character. The ad highlights "Customer Satisfaction Guaranteed" and "Voted Best Body Shop by Customers," which builds trust in the business's character and reliability. Logos is an appeal to logic (not shown here), and pathos is an appeal to emotion (not the main focus here).

Answer:

ethos (character)