Question

when promoting an event you must remember to communicate _______ in your promotional material.
○ the three es
○ your marketing mix
● the five ws
○ the five ps

question 20
1 pts
when communicating what the benefits of your event are in your promotional material, you should remember to communicate the location of your event.
● true
○ false

question 21
1 pts
the ______ contains the text that conveys the main message of an ad.
● copy/body
○ slogan
○ caption

Explanation:

Question (First one)

In event promotion, the five Ws (who, what, when, where, why) are essential to communicate in promotional material to give clear event details. The three E's are not standard for event promotion details, the marketing mix is broader (4Ps/7Ps for marketing strategy), and the five Ps are part of the marketing mix (product, price, place, promotion, people), not for basic event info. So the correct option is the five Ws.

When communicating the benefits of an event, the location is part of the event's logistical details (related to the "where" in the five Ws) and is relevant for attendees to know if the event's benefits align with their ability to attend (e.g., a beneficial workshop but in an inaccessible location loses value). So stating the location when communicating benefits is reasonable, making the statement true.

In advertising, the copy/body of an ad contains the main text that conveys the ad's main message, explaining the product/service, benefits, etc. A slogan is a short catchy phrase, a caption is for images, so copy/body is correct.

Answer:

C. the five Ws (assuming the options are labeled as A: the three E's, B: your marketing mix, C: the five Ws, D: the five Ps)

Question 20