Question

when a business sets up a facebook account to communicate with its existing and potential customers, what technological tool is it using?
a) broadcast media
b) just - in - time marketing
c) social networking
d) affiliate advertising

Explanation:

The problem is about a business using a Facebook account to communicate with existing and potential customers. Social networking involves using platforms like Facebook to connect and communicate, which matches this scenario. The other options: broadcast media is one - way mass communication, just - in - time marketing is about timely product delivery/marketing, and affiliate advertising is about promoting others' products for a commission. So the correct option is related to social networking.

Answer:

C. social networking