Question

what is typed into the address bar to go directly to a website?
a web address or url
a keyword or phrase
search terms
the browser name

Explanation:

A web address or URL (Uniform Resource Locator) is the specific address that uniquely identifies a website on the internet. Typing it directly into the address bar navigates to that exact site. A keyword or phrase (used in search engines), search terms (same as keywords in search context), and the browser name (irrelevant to website access) don't directly take you to a specific website like a URL does.

Answer:

a web address or URL