Question

what are kpis in digital marketing?
demographic and psychographic characteristics of the target audience.
key performance indicators used to measure the success of a marketing campaign or strategy.
amount of money allocated for executing a social media marketing campaign.

Explanation:

• The first option describes target audience characteristics, not KPIs.
• The second option correctly defines KPIs (Key Performance Indicators) as metrics to measure marketing campaign/strategy success.
• The third option refers to a budget, not KPIs.

Answer:

B. Key performance indicators used to measure the success of a marketing campaign or strategy.