Question

what is the budget in digital marketing?
○ the group of people a digital marketing campaign or strategy targets.
○ the amount of money allocated for executing a social media marketing campaign.
○ the specific segment of the audience a marketing campaign targets.

Explanation:

To determine the correct option, we analyze each choice:

• The first option describes the target audience of a digital marketing campaign, not the budget.
• The second option defines the budget as the amount of money allocated for a marketing campaign (specifically social media here, which is part of digital marketing).
• The third option also refers to a specific audience segment, not the budget.

Answer:

The amount of money allocated for executing a social media marketing campaign.