Question

value: 10
match each item in the column on the left with the best choice on the right.
a. one of the 4 ps of marketing mix
b. advertising
c. short - term planning
d. retail
e. strategic planning

1. sales
2. marketing
3. place
4. promotion
5. price

Explanation:

• Sales is often associated with short - term planning as it focuses on immediate transactions.
• Marketing as a whole is a strategic function that involves long - term goals and overall market positioning.
• Place in the marketing mix (one of the 4 Ps) can refer to retail as a channel for product distribution.
• Promotion in marketing includes advertising as a key activity to communicate with customers.
• Price is one of the well - known 4 Ps (Product, Price, Place, Promotion) of the Marketing Mix.

Answer:

1. c. Short - term planning
2. e. Strategic planning
3. d. Retail
4. b. Advertising
5. a. One of the 4 Ps of Marketing Mix