Question

__________ requires research to determine what consumers are presently willing to pay for goods & services.

a penetration pricing

b competition oriented pricing

c demand oriented pricing

d cost oriented pricing

Explanation:

To solve this, we analyze each option:

• Penetration pricing: Focuses on setting low prices to gain market share, not on consumer willingness to pay.
• Competition - oriented pricing: Based on competitors' prices, not consumer demand.
• Demand - oriented pricing: Relies on research to find out what consumers are willing to pay for goods/services, matching the description.
• Cost - oriented pricing: Based on production costs, not consumer willingness.

Answer:

C. Demand oriented pricing