Question

read this section from the click it or ticket mobilization media campaign.

enforcement everywhere

• in 2012, 13,268 traffic fatalities occurred in rural locations, compared to 8,341 traffic fatalities that occurred in urban locations. out of those fatalities, 54 percent of those not wearing their seat belt were in rural locations, compared to 48 percent in urban locations.
• people who live in rural areas might believe that the close-knit nature of their small town will get them out of a ticket. however, motorists should not think that knowing the officer who pulled them over will help them avoid a ticket. cops are cracking down everywhere on those not wearing their seat belts.

what is the primary persuasive technique of this section?

o utilizing special effects
o using eye-catching graphics
o formatting text uniquely
o listing important statistics

Explanation:

Analyze the text content

The provided text section is titled "Enforcement Everywhere" from the Click It or Ticket Mobilization Media Campaign. The first bullet point presents specific numerical data: "In 2012, 13,268 traffic fatalities occurred in rural locations, compared to 8,341 traffic fatalities that occurred in urban locations. Out of those fatalities, 54 percent of those not wearing their seat belt were in rural locations, compared to 48 percent in urban locations."

Identify the persuasive technique

Using Persuasive Purpose and Media Analysis, we evaluate how the text attempts to convince the reader. The first bullet point relies heavily on quantitative data (fatalities and percentages) to establish the severity of the issue. This corresponds directly to the technique of presenting factual data to persuade the audience.

Evaluate the given options

• utilizing special effects: Incorrect. This is a plain text passage with no multimedia elements.
• using eye-catching graphics: Incorrect. The section consists of bulleted text without images or diagrams.
• formatting text uniquely: Incorrect. Standard bullet points and bold headers are used, which is not a primary persuasive technique.
• listing important statistics: Correct. The text explicitly lists numerical data (13,268 fatalities, 8,341 fatalities, 54 percent, 48 percent) to support its argument.

Answer:

• utilizing special effects
• using eye-catching graphics
• formatting text uniquely
• listing important statistics (Correct answer)