Question

question 9
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direct channel is:
select one:
a. via wholesalers only
b. selling directly to consumers
c. to government only
d. via auctions only

Explanation:

A direct channel in marketing refers to a distribution path where a seller interacts and transacts directly with the end consumer without intermediaries. Option b aligns with this definition, while other options involve intermediaries (a), a limited target (c), or a specific method not defining direct channels (d).

Answer:

b. Selling directly to consumers