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Question
question 6
0.5 pts
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in holland (and other parts of europe), cool ranch doritos are known as cool american doritos. this is a form of...
product innovation
dual adaptation
promotion adaptation
product adaptation
straight extension
Product adaptation involves changing aspects of a product for different markets. Here, just the name is changed for the European market (Holland etc.), which is a form of promotion adaptation as it's mainly about how the product is presented and named to appeal to the target - market. It's not product innovation (no new product features), not dual adaptation (no change in product and promotion together in a comprehensive way), and not straight - extension (as the name is modified).
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C. promotion adaptation