Question

question # 4

multiple choice

brianna runs a small restaurant. brianna just added a new chicken dish to the menu and wants to know how her customers like it. which data collection source would be best for brianna?

surveys

social media monitoring

transaction processing systems

data normalization

Explanation:

Analyze the business scenario

Using the Data Collection Methods knowledge point

Brianna wants to gather direct feedback from her restaurant customers specifically about how they like a newly introduced chicken dish.

Evaluate the options

Using the Data Collection Methods knowledge point

• surveys: Directly asks customers for their opinions, making it the most effective way to collect targeted feedback on a specific menu item.
• social media monitoring: While useful for general brand sentiment, it is passive and unlikely to yield specific, structured feedback on a single new dish from local restaurant patrons.
• Transaction Processing Systems: These systems track sales transactions (how many dishes were sold) but do not capture qualitative customer opinions or satisfaction levels.
• data normalization: This is a database design process to reduce data redundancy, not a method for collecting customer feedback.

Determine the best source

Using the Data Collection Methods knowledge point

Surveys are the most direct and reliable method for Brianna to understand her customers' preferences regarding the new dish.

Answer:

• surveys (Correct answer)
• social media monitoring
• Transaction Processing Systems
• data normalization