Question

question 5 of 15
to promote a product is to:
select an answer from the options below.
a inform potential customers that a product or service exists, and the results they should expect from using it
b hire more people, which creates more jobs, which increases tax revenues.
c engage in the process of collecting data about existing customers’ perceptions of the product and
organization.
d to analyze and identify the needs and wants of customers, and build strategies to satisfy those needs and
wants, better and more effectively than its competitors.
this question is required.

Explanation:

• Option A: Product promotion aims to make potential customers aware of a product/service and its benefits, which matches the definition of promotion.
• Option B: Hiring more people is related to business expansion or HR, not promotion.
• Option C: Collecting customer perception data is market research, not promotion.
• Option D: Analyzing customer needs and building strategies is marketing strategy formulation, not promotion.

Answer:

A. inform potential customers that a product or service exists, and the results they should expect from using it