Question

question 11 4.44 pts which of the following is not a benefit of social media advertising? greater reach limited audience targeting improved search engine rankings brand awareness question 12 4.44 pts what is the first step in a social media advertising strategy? select the ad format select the budget select platforms select the target market select goals

Explanation:

For Question 11: Social media advertising is known for its ability to reach a large audience (greater reach), can enhance brand awareness, and can contribute to improved search engine rankings (through increased engagement and traffic). However, "limited audience targeting" is not a benefit. In fact, social media advertising often allows for very specific and extensive audience targeting based on demographics, interests, behaviors etc.

For Question 12: In any advertising strategy (including social media), the first step is to define what you want to achieve. Selecting goals (e.g., increasing sales, brand awareness, lead generation) is fundamental. Without clear goals, decisions about ad format, budget, platforms, and target market would lack direction.

Answer:

Question 11: limited audience targeting
Question 12: select goals