QUESTION IMAGE
Question
question 10 1 pts ______ is the analysis of the target customer through the process of identifying competitors, understanding consumer preferences, and assessing demand.
○ market research
○ audience analysis
○ product fit
○ competitive audit
Brief Explanations
To solve this, we analyze each option:
- "Market research" involves analyzing target customers by identifying competitors, understanding consumer preferences, and assessing demand, which matches the description.
- "Audience analysis" focuses more on understanding the audience for communication or content, not as broad as market - related aspects here.
- "Product fit" is about how well a product matches customer needs, not the full process of analyzing target customers with competitor and demand assessment.
- "Competitive audit" is mainly about evaluating competitors, not the comprehensive analysis of target customers including consumer preferences and demand.
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A. Market research