Question

psychographics are
a physical characteristics of a market.
b attitudes or opinions that a customer exhibits.
c mental awareness of product pricing.
d intelligent quotient (iq) of a market segment.

Explanation:

Psychographics in marketing refer to the psychological characteristics of consumers, including their attitudes, opinions, values, and lifestyles. Option A refers to demographics (physical characteristics like age, gender, etc.). Option C is too narrow (not just about pricing awareness). Option D is incorrect as IQ isn't what psychographics measure. Option B correctly defines psychographics as attitudes or opinions customers exhibit.

Answer:

B. attitudes or opinions that a customer exhibits.