Question

onthego, a newly launched online fashion company, engages in an intensive advertising campaign after its launch. the possible media platforms to create a seamless promotional strategy to reach its target audience and to establish a strong taken by onthego exemplifies ______. a. integrated marketing communication b. cobranding c product placement d. viral marketing

Explanation:

Integrated marketing communication (IMC) involves using multiple media platforms to create a unified promotional strategy. OnTheGo's use of intensive advertising across possible media platforms to reach the target audience and establish a strong brand aligns with IMC. Cobranding involves two or more brands collaborating. Product placement is inserting a product into media content. Viral marketing relies on self - spreading content (like through social sharing). Since OnTheGo is using multiple media for a seamless promotion, it's IMC.

Answer:

A. integrated marketing communication