Question

1. the market gap is three - fold: water refill stations provide mostly acidic water, not alkaline, average drinking water expenditures for a household is about p150 a week.

a. finance: will we be profitable?
b. customer: is the market real?
c. timing: is the market big enough?
d. none of the above

1. kantar, the socio - demographics of the philippines is 1% for upper class ab, 2% for upper middle class c, 9% for broad middle class c, 71% lowe4r class d and 17% for lower class e.

a. timing: is the market big enough?
b. finance: will we be profitable?
c. customer: is the market real?
d. non of the above

1. selling the waters bio mineral pot 3 - in - 1 alkaline, mineral, purified home water system has the advantage of referrals from satisfied customers, as well as customers converting themselves to be independent distributors to sell to their own network.

a. customer: is the market real?
b. finance: will we be profitable?
c. timing: is the market big enough?
d. all of the above

1. positioning is communicating the overall positive impression of a brand, relative to competition.

a. creating a compelling message
b. marketing mix
c. masflex
d. non of the above

1. economy premium pricing, meaning slightly higher than economy brands justified by quality dimensions and additional features, but half her price of the very expensive brands with the same or similar features.

a. flexible
b. mass market
c. masflex
d. non of the above

1. to build and improve consumer demand, has four components called the promotions mix: advertising, sales promotions, public relations and selling.

a. promotions
b. advertising
c. sales promotions
d. all of the above

1. to effectively inform, persuade and remind the target consumers e.g. gingersnaps has a number of billboards; featuring cute children wearing their fashionable children’s clothing.

a. advertising
b. sales promotions
c. public relations
d. all of the above

1. to convince customers to buy immediately.

a. selling – to get the customers to boy
b. public relations
c. sales promotions
d. all of the above

1. to offer a positive image of the company and the brand, as well as promote an advocacy.

a. selling
b. public relations
c. selling
d. all of the above

1. to get the customers to buy

a. sales promotions
b. public relations
c. selling

Explanation:

1. The market gap description is about customer - related aspects (water type mismatch). "Finance" is about profit, "Timing" is about market size. So, it's related to customer.
2. Socio - demographics data is about the customer base (different classes). "Finance" is about profit, "Timing" is about market size. So, it's related to customer.
3. Referrals from customers and customer - to - distributor conversion are customer - centric. "Finance" is about profit, "Timing" is about market size.
4. Positioning is about creating a message (brand impression). "Marketing mix" is a broader concept (product, price, place, promotion). "Masflex" is not relevant here.
5. Economy premium pricing is a pricing strategy. "Flexible" is too vague. "Mass market" is about target market. "Masflex" is not relevant.
6. The Promotions Mix components (advertising, sales promotions, public relations, selling) are all part of promotions.
7. Billboards are a form of advertising (informing, persuading, reminding).
8. Convincing customers to buy immediately is a sales promotion goal. "Selling" is a broader process. "Public relations" is about image.
9. Offering a positive company and brand image is a public relations function. "Selling" is about transactions.
10. Getting customers to buy is the core of selling. "Sales promotions" are short - term incentives. "Public relations" is about image.

Answer:

1. b. Customer: Is the market real?
2. c. Customer: Is the market real?
3. a. Customer: Is the market real?
4. a. Creating a Compelling Message
5. d. Non of the above
6. a. Promotions
7. a. Advertising
8. c. Sales promotions
9. b. Public relations
10. c. Selling