Question

mariam is researching brands, comparing prices, reading reviews, and deciding on a new personal laptop.

this process demonstrates the concept of _______

a.) consumer decision-making process
b.) brand positioning
c.) product differentiation
d.) market segmentation

Explanation:

Analyze the consumer's actions

Mariam is researching brands, comparing prices, reading reviews, and deciding on a new personal laptop. These actions represent information search, evaluation of alternatives, and purchase decision steps.

Connect to marketing concepts

Using the Basics of Marketing knowledge point, we evaluate the options:

• Consumer decision-making process: The stages a consumer goes through before, during, and after purchasing a product. Mariam's actions perfectly match this.
• Brand positioning: How a business designs its offering to occupy a distinctive place in the mind of the target market.
• Product differentiation: Distinguishing a product from others to make it more attractive to a target market.
• Market segmentation: Dividing a broad consumer market into sub-groups of consumers based on shared characteristics.

Select the correct option

Mariam's individual journey of researching, comparing, and deciding is a textbook example of the consumer decision-making process.

Answer:

• a.) consumer decision-making process (Correct answer)
• b.) brand positioning
• c.) product differentiation
• d.) market segmentation