Question

look at this sentence:

the market research team found that a majority of consumers expressed a negative response to the new advertising campaign.

select the definition of negative that the sentence uses.

negative \
eg·uh·tiv\\ adjective more negative, most negative 1. harmful: mrs. kemp had a negative reaction to the medication. 2. thinking about the bad qualities; having a bad outlook: darnel was in a negative mood after his algebra test. 3. expressing dislike or disapproval: even though the review i read was negative, i went to see the movie anyway. 4. (in mathematics) relating to a quantity less than zero: subtracting a negative number is the same as adding a positive number. — from latin (negativus)

Explanation:

In the sentence, consumers' response to the advertising campaign is "negative". The context is about their attitude towards the campaign. Definition 3 ("expressing dislike or disapproval") fits as consumers expressing a negative (disapproving) response to the ad campaign, unlike 1 (harmful, about reaction to medication), 2 (bad outlook, about mood), or 4 (math - related, irrelevant here).

Answer:

1. expressing dislike or disapproval: Even though the review I read was negative, I went to see the movie anyway.