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imagine that you see an oncoming car headed directly toward you. you experience an emotion. according to the cannon - bard theory: your heart pounds and you simultaneously label the arousal, causing you to experience fear. your heart pounds and you simultaneously experience fear. your heart pounds and you experience fear. you experience fear.
The Cannon - Bard theory posits that physiological arousal (like a pounding heart) and the emotional experience (like fear) occur simultaneously. It rejects the idea that one causes the other in a sequential manner (e.g., arousal then emotion label then emotion). The theory emphasizes that the thalamus sends signals to both the autonomic nervous system (causing arousal) and the cortex (causing the emotional experience) at the same time.
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your heart pounds and you simultaneously experience fear.