Question

identify a true statement about integrated marketing communication.
o a. in integrated marketing communication, different companies come together to market one product.
o b. it refers to selling different products of one company over a single media channel.
o c. it coordinates a companys messages through every promotional vehicle to create a coherent idea.
o d. it focuses on promotional activities that are targeted toward a narrow consumer base.

Explanation:

Integrated marketing communication (IMC) aims to ensure that all promotional elements (such as advertising, public relations, sales promotion, etc.) work together seamlessly. Option A is incorrect as IMC is about a single company's efforts, not multiple companies marketing one product. Option B is wrong because it's not about selling different products over a single media channel. Option D is incorrect as IMC is not just about promotional activities targeting a narrow consumer base. Option C correctly captures the essence of IMC - coordinating messages across all promotional vehicles for a unified and coherent brand image.

Answer:

C. It coordinates a company's messages through every promotional vehicle to create a coherent idea.