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Question
hyram yarbro reviews skin-care products as to how effective, healthy, and expensive they are for his eight million followers on tiktok and youtube. after giving a thumbs up to a cerave cleanser, sales of the product soared. loreal, which owns the cerave brand, quickly offered yarbro a paid partnership. hyram yarbro is a(n) ______.
○ marketer
○ data miner
○ social media community manager
○ podcaster
○ influencer
An influencer is someone who has the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience. Hyram Yarbro has eight million followers on TikTok and YouTube, and his review led to a surge in sales of a product, which is characteristic of an influencer. A marketer typically works within a company's marketing team, a data miner deals with extracting data, a social media community manager focuses on managing online communities, and a podcaster creates audio content, none of which match Hyram's role here.
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E. influencer