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Question
form our funky facebook ad targeting video brought to us by hubspot...
lionsgate was running promotions for its newly released movie \angel has fallen.\
it used meta targeting to ______i.
○ target people who had engaged with the movies facebook and instagram pages/accounts and visited the movies website
○ target people with a preference for action movies
○ target people who had visited the movies website
○ target people who like jennifer lopez (the star of the movie)
Meta targeting typically combines multiple user - interaction signals. Engaging with social media pages (Facebook and Instagram) and visiting the website shows a higher level of interest compared to just one of these actions. Targeting people with a preference for action movies is a more general interest - based targeting rather than a specific interaction - based meta - targeting. Targeting only website visitors or only those who like a star (Jennifer Lopez) is less comprehensive than combining social media engagement and website visit.
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target people who had engaged with the movie's Facebook and Instagram pages/accounts AND visited the movie's website