Question

the flu ends with u

which best describes the persuasive media technique used in this advertisement?

flattery, because it implies that the viewer has the power to stop the flu
flattery, because it implies that the viewer can help others stop the flu
bandwagon, because it implies that the viewer should join others in stopping the flu
bandwagon, because it implies that the viewer is at fault for not stopping the flu

Explanation:

Analyze the advertisement's visual and textual elements

Using the Persuasive Media Techniques knowledge point, we examine the slogan "THE FLU ENDS WITH U" alongside a stop-sign graphic containing the letter "U". The word "U" is a pun on the letter "U" in "FLU" and the pronoun "you," directly addressing the viewer.

Evaluate the persuasive technique

Using the Flattery Technique knowledge point
The ad targets the individual viewer, suggesting that "you" have the direct power or capability to halt the spread of the flu. By appealing to the viewer's sense of personal agency and importance, the advertisement employs a form of soft flattery to make the viewer feel influential and responsible.

Assess the multiple-choice options

• Option 1: "flattery, because it implies that the viewer has the power to stop the flu" matches our analysis of individual empowerment.
• Option 2: "flattery, because it implies that the viewer can help others stop the flu" is less direct than the absolute claim that the flu ends with "you."
• Options 3 and 4: "bandwagon" techniques rely on urging the viewer to join a crowd or follow a popular trend, which is not the primary mechanism of this direct, individual-focused address.

Answer:

• (A) flattery, because it implies that the viewer has the power to stop the flu (Correct answer)
• (B) flattery, because it implies that the viewer can help others stop the flu
• (C) bandwagon, because it implies that the viewer should join others in stopping the flu
• (D) bandwagon, because it implies that the viewer is at fault for not stopping the flu