Question

exam: business of retail: operations & profit (july 2024 release)
question 72 of 75
there are five categories of promotions used by a retailer to generate sales. which of the following is not a promotion strategy?
a. publicity
b. indirect marketing
c. advertising
d. sales promotion

Explanation:

Publicity, advertising, and sales - promotion are common promotion strategies in retail to boost sales. Indirect marketing is a broader marketing approach that may not be strictly a promotion strategy focused on immediate sales generation.

Answer:

B. Indirect marketing