Question

exam: business of retail: operations & profit (july 2024 release)
question 10 of 75
at kaden’s favorite shoe store, the sales person asked if she’d like to share her email address and phone number to receive loyalty points that could be redeemed for merchandise after purchase and also to receive special promotions a mobile app. what is this type of program called?
a. shopping achievement
b. digital engage
c. social media program
d. loyalty and rewards program

Explanation:

To determine the correct answer, we analyze each option:

• Option A: "Shopping achievement" is not a standard retail program term related to loyalty points and promotions.
• Option B: "Digital signage" refers to electronic displays for advertising, not a program for customer loyalty or promotions based on sharing contact info.
• Option C: "Social media program" focuses on social media engagement, not specifically on loyalty points redeemable for merchandise and promotions from sharing contact details.
• Option D: "Loyalty and rewards program" matches the description: customers share info to get loyalty points (redeemable for merchandise) and special promotions, which is the core of such programs.

Answer:

D. Loyalty and rewards program