Question

evaluating the power of mass media and social media
pre-test complete
1 2 3 4 5 6 7
what type of appeal depends on the perceived credibility or authority of the source?
○ emotional appeal
○ ethical appeal
○ logical appeal
○ multimodal appeal

Explanation:

To determine the answer, we analyze each option:

• Emotional appeal focuses on evoking emotions (e.g., pity, fear) to persuade, not credibility.
• Ethical appeal (also known as ethos) relies on the source's credibility, authority, or trustworthiness. This matches the question's description.
• Logical appeal (logos) uses reasoning, facts, and evidence, not source credibility.
• Multimodal appeal involves using multiple communication modes (e.g., text, image, video) and is not about source credibility.

Answer:

B. ethical appeal