Question

directions:
1 watch the commercials in order.
2 for each commercial fill out the appropriate box on the doc. identify the goal of the commercial. select which type of rhetoric is primarily used. provide evidence. decide if the rhetoric was effective. explain why or why not

commercial 1\textra gum
goal of the advertisement
type of rhetoric primarily used
evidence
was it effective?
explain

commercial 2\tcamel cigarette com 1950

Explanation:

For "Extra gum" commercial:

• Goal of the Advertisement: Likely to increase gum sales by creating an emotional - appealing story or highlighting product benefits.
• Type of Rhetoric Primarily Used: Could be pathos (appealing to emotions) if it tells a touching story, or logos (appealing to logic) if it lists product features like long - lasting flavor.
• Evidence: If pathos, scenes that evoke emotions; if logos, statements about product qualities.
• Was it effective?: Depends on viewer response, e.g., if it made people want to buy the gum.
• Explain: If pathos worked, it's because it connected emotionally; if logos, because it convinced with facts.

For "Camel Cigarette Com 1950" commercial:

• Goal of the Advertisement: To promote Camel cigarettes, likely increase brand awareness and sales.
• Type of Rhetoric Primarily Used: Could be ethos (appealing to credibility), if using a doctor or authority figure to endorse; or pathos if creating a sense of sophistication or allure.
• Evidence: If ethos, presence of an endorser; if pathos, imagery or language creating a certain mood.
• Was it effective?: Based on whether it influenced consumer perception and purchasing behavior.
• Explain: If ethos, because people trusted the endorser; if pathos, because it created a desirable image.

Answer:

For Commercial 1 (Extra gum):

• Goal of the Advertisement: Increase gum sales.
• Type of Rhetoric Primarily Used: Pathos/Logos (depending on content).
• Evidence: Emotional scenes/Product feature statements.
• Was it effective?: Varies by viewer.
• Explain: Emotional connection/Factual persuasion.

For Commercial 2 (Camel Cigarette Com 1950):

• Goal of the Advertisement: Promote Camel cigarettes.
• Type of Rhetoric Primarily Used: Ethos/Pathos (depending on content).
• Evidence: Endorser presence/Desirable imagery.
• Was it effective?: Based on consumer response.
• Explain: Trust in endorser/Desirable image creation.