Question

determine which of the following is a true statement:
the more common the brand name, the better it is.
a good brand name creates an appealing image.
long brand names are more graphically pleasing.
brand names belonging to other firms are available for free.
question 15
3.33 pts
why is sport/event sponsorship one of the fastest growing promotional activities today?
people are receptive to companies that sponsor their teams/events.
fans are not willing to patronize a sponsoring company.
there is no risk involved with sport/event sponsorship.
many teams/events would not be able to survive without sponsorship.

Explanation:

First Question (Determine true statement about brand names)

• Analyze each option:
• "The more common the brand name, the better it is" is false as unique brand names are often better for differentiation.
• "A good brand name creates an appealing image" is true as a key aspect of a good brand name is to create a positive, appealing perception.
• "Long brand names are more graphically pleasing" is false; short, memorable names are often more visually appealing.
• "Brand names belonging to other firms are available for free" is false due to trademarks and intellectual property.

• Analyze each option:
• "People are receptive to companies that sponsor their teams/events" is true as fans tend to have positive attitudes towards sponsoring companies, driving the growth of sponsorship.
• "Fans are not willing to patronize a sponsoring company" is false as fans often support sponsoring companies.
• "There is no risk involved with sport/event sponsorship" is false as there are risks like event cancellation or negative publicity.
• "Many teams/events would not be able to survive without sponsorship" explains the need for sponsorship by teams/events, not why it's growing (the growth is due to audience receptiveness).

Answer:

B. A good brand name creates an appealing image.

Second Question (Why sport/event sponsorship is fast - growing)