Question

cory is responding to the writing prompt below.

examine a department of education advertising campaign that promotes literacy. analyze the campaign to discover the target audience and the advertising techniques used. then evaluate the effectiveness of these advertising techniques. write a formal essay in which you explain how the advertising campaign effectively promotes literacy to a range of audiences.

which is the best main topic for his response essay?

• a summary of the goals of the department of education
• a description of the advertising campaigns target audience
• an analysis of the impact of the advertising campaign
• an argument for why literacy is important

Explanation:

Analyze the writing prompt

Using the Authorial Purpose knowledge point, we examine the prompt's instructions: "Examine a Department of Education advertising campaign... Analyze the campaign to discover the target audience and the advertising techniques used. Then evaluate the effectiveness of these advertising techniques."

Determine the core essay focus

Using the Essay Structure knowledge point, the main topic must encompass the entire prompt, which asks the writer to explain how the campaign effectively promotes literacy. This requires evaluating the campaign's overall impact and effectiveness, rather than focusing solely on a single sub-element like the target audience or the importance of literacy.

Evaluate the given options

• Option 1 focuses only on the Department of Education's goals, which is too broad and off-topic.
• Option 2 focuses only on the target audience, which is just one minor part of the analysis.
• Option 3 focuses on the impact and effectiveness of the campaign, which directly aligns with the prompt's core task.
• Option 4 focuses on why literacy is important, which is a general argument rather than an analysis of the specific advertising campaign.

Answer:

• a summary of the goals of the Department of Education
• a description of the advertising campaign's target audience
• an analysis of the impact of the advertising campaign (Correct answer)
• an argument for why literacy is important