Question

a ______ is a cooperative agreement between actual or potential competitors.
a. comparative advantage
b. franchise agreement
c. strategic alliance
d. multidomestic strategy
e. turnkey project

Explanation:

To solve this, we analyze each option:

• Option A: Comparative advantage is about production efficiency, not a cooperative agreement between competitors. Eliminate.
• Option B: Franchise agreement is between a franchisor and franchisee (not competitors). Eliminate.
• Option C: Strategic alliance is a cooperative agreement, and it can be between actual or potential competitors to achieve mutual goals. This fits.
• Option D: Multidomestic strategy is a business strategy for international markets, not an agreement. Eliminate.
• Option E: Turnkey project is about delivering a complete project, not a cooperative agreement between competitors. Eliminate.

Answer:

C. strategic alliance