Question

a company releasing new software is constructing its marketing mix. which of these elements comprise the marketing mix? (choose four)
product
people
price
place
presentation
promotion

Explanation:

The marketing mix (4Ps) consists of Product, Price, Place, and Promotion. People is part of the extended 7Ps (including People, Process, Physical evidence), and Presentation is not a standard 4Ps/7Ps element. So the correct four elements for the traditional 4Ps marketing mix are Product, Price, Place, Promotion. From the options, the correct selections should be Product, Price, Place, Promotion (correcting the incorrect selections of People and Presentation).

Answer:

The four elements that comprise the (traditional 4Ps) marketing mix are:

• Product
• Price
• Place
• Promotion