Question

brianna has always wanted to open a hair salon. while brianna has experience in cutting and styling hair, she always gets amazing reviews for her specialty hair coloring abilities. so, rather than open a hair salon that offers a wide variety of cuts and styles, brianna has decided to open a specialty hair salon solely devoted to the needs of individuals who regularly color their hair. this is an example of
multiple choice
market segmentation.
limited marketing.
market fragmentation.
repositioning.
mass marketing.

Explanation:

Market segmentation involves dividing a broad market into subsets of consumers with common needs. Brianna targets a specific group (those who color hair), which fits this concept. Limited marketing is too vague. Market fragmentation is about a market splitting into smaller parts, not targeting. Repositioning is changing a product's image. Mass marketing targets everyone, which she isn't doing.

Answer:

market segmentation.