Question

the blend of marketing strategies for product, price, distribution, and promotion is known as
a. marketing divestiture
b. market segmentation
c. the marketing mix
d. the market matrix

Explanation:

The marketing mix refers to the combination of product, price, place (distribution), and promotion strategies. Marketing divestiture is about selling off business units. Market segmentation divides a market into groups. The market matrix is not a standard term for this blend. So, the correct term for the blend of these strategies is the marketing mix.

Answer:

C. the marketing mix