QUESTION IMAGE
Question
based on what we discussed about american - founded ajax being marketed and sold in global markets like the uk and italy... which approach did they take based on what we talked about? product adaptation product innovation promotion adaptation dual adaptation straight extension
Product adaptation involves modifying the product to meet the needs, preferences, and regulations of a foreign market. Since the question is about Ajax being marketed in global markets like the UK and Italy, and the image shows different product - related before - and - after scenarios, it implies changes to the product itself for these markets. Product innovation would involve creating new products, promotion adaptation focuses on marketing communication, dual adaptation includes both product and promotion changes, and straight extension is selling the product as is in new markets.
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product adaptation