Question

ad 1: image of ad 1: a bear family with text \please folks, be extra careful this year! remember - only you can prevent forest fires!\ ad 2: not shown examine the public service ads from the 1940s. which statement best summarizes the differences between these two ads? - ad 1 appeals to ethics, while ad 2 appeals to emotion. - ad 2 is directed at adults, while ad 1 is directed at children. - ad 2 appeals to ethics, while ad 1 appeals to logic. - ad 1 aims to persuade, while ad 2 aims to entertain.

Explanation:

First, analyze each option:

• Option 1: Ad 1 (the shown ad) uses a friendly, ethical appeal (asking folks to be careful, sense of responsibility) and if Ad 2 (not shown, but typical 1940s public service ads) might appeal to emotion, this is plausible.
• Option 2: The ad shown (Ad 1) has a family - like bear image, but it's not clear it's only for children, and no info on Ad 2's target, so this is weak.
• Option 3: Ad 1's message is more about ethical responsibility (asking to be careful) rather than logic, so this is incorrect.
• Option 4: Public service ads like these aim to persuade (promote safety), not entertain, so this is wrong.

So the most reasonable option is the first one.

Answer:

A. Ad 1 appeals to ethics, while ad 2 appeals to emotion