Question

1. a(n) ____ occurs when a union encourages its members and the general public not to buy the products of a firm involved in a labor dispute

a. injunction
b. wildcat strike
c. primary boycott
d. embargo

1. the process of bringing in an impartial third party to decide a binding decision in a labor dispute is referred to as:

a. resolution.
b. mediation.
c. arbitration.
d. confirmation.

1. two of the most important tactics used by unions when collective bargaining efforts break down are:

a. strikes and boycotts.
b. injunctions and lockouts.
c. conciliation and yellow - dog contracts.
d. enforcement of right - to - work clauses and cooling - off periods.

1. the business philosophy of \produce as much as you can because there is a limitless market\ is consistent with which of the following marketing eras?

a. production era
b. selling era
c. marketing era
d. customer relationship era

1. the ____ is based on three elements: (1) a customer orientation, (2) a service orientation, and (3) a profit orientation.

a. mercantile philosophy
b. hierarchy of needs
c. relationship approach to marketing
d. marketing concept

1. firms that have adopted ____ seek to do more than simply sell a product; they seek to learn as much as possible about their customers in order to satisfy them with goods and services over time.

a. nonprofit marketing
b. customer relationship management
c. management by objectives
d. the marketing mix

1. exploring ____ data first helps marketers minimize marketing research costs.

a. focus group
b. personal interview
c. primary
d. secondary

1. which of the following terms involves the analysis of markets to identify opportunities and challenges?

a. market analysis
b. marketing research
c. opportunity identification
d. market prospecting

Explanation:

• For question 37: A primary boycott is when a union encourages members and the public not to buy products of a firm in a labor dispute.
• For question 38: Arbitration is bringing in an impartial third - party for a binding decision in a labor dispute.
• For question 39: Strikes and boycotts are key tactics when collective bargaining fails.
• For question 40: The production era philosophy is about producing as much as possible due to a limitless market.
• For question 41: The marketing concept is based on customer, service, and profit orientations.
• For question 42: Customer relationship management involves learning about customers to satisfy them over time.
• For question 43: Exploring secondary data first helps minimize marketing research costs.
• For question 44: Marketing research involves analyzing markets for opportunities and challenges.

Answer:

1. C. primary boycott
2. C. arbitration
3. A. strikes and boycotts
4. A. production era
5. D. marketing concept
6. B. customer relationship management
7. D. secondary
8. B. marketing research